ABOUT
CIRCULARLY

AT OUR CORE, CIRCULARLY PBC EXISTS TO AID In the shift TO CIRCULAR, COMMUNITY-FOCUSED, AND RADICALLY KIND & EQUITABLE PRACTICES. 

WE ARE WOMEN-OWNED.
WE ARE QUEER-OWNED.
WE ARE A CERTIFIED B CORP™.

OUR PURPOSE

To help shift our global economy to output planetary regeneration, deep community impact, and radical humanity & equity.

OUR VISION

By 2040, a world where “waste” no longer exists—because every material, like in nature, has a next life.

OUR MISSION

To build the infrastructure required to make a just and circular economy a reality—circulating materials, designing out waste, and centering care and resilience in our communities.

CIRCULARITY = COLLABORATION

Our partnership with iWastenot.

iWasteNotSystems has been working since 2003 to generate and scale digital infrastructure to support waste reduction. We are so excited to partner with them to build systems that continue to support material reuse at scale.

Our partnership with Circle Economy.

We are the trusted partner of Amsterdam based think tank and foundation, Circle Economy. Together, we’re bringing European consulting expertise on realizing a circular economy to North America.

OUR ALLIES

  • Black and white graphic of a startup or investment concept. Features a coin with the letter B, a graph with an upward arrow, and small various icons like briefcase, chart, and pen.
  • Logo with a city skyline silhouette, the words 'BUILD REUSE' on a black wooden plank, and a circular background with wood and beige colors, promoting building reuse and sustainability.
  • Logo with a stylized blue 'X' and the word 'TRUE' underneath.
  • The word 'Crowd' with a city skyline in the background and a circular arrow around the letter 'O'.
  • NYSAR logo with a green outline of New York State and the word 'NYSAR' in green letters across it, featuring a recycling symbol on the letter R.
A smiling woman with long brown hair and freckles, wearing a dark zip-up jacket, standing indoors.

CASEY PLASKER
Founder & CEO

OUR FOUNDER

Casey Plasker is a circular economy strategist and the founder of Circularly, a women-led impact consulting firm and Certified B Corp. With over a decade of experience at the intersection of cleantech and circularity, she has helped Fortune 100 companies, startups, and municipalities unlock purpose-driven sustainability strategies. A TRUE Advisor and graduate of Columbia University’s M.S. in Sustainability Management program, Casey is also an active contributor to leading networks such as the US Circular Cities Initiative, NYSAR3, CR0WD, and Build Reuse. Her work spans industries from housing to textiles—always with a focus on creating equitable, community-centered systems for reuse and regeneration.